P4

Collages:

Photos for poster

One:

This photo is a long shot showing the axe with the blood and the list of names. By using a small torch for the source of light, I was able to create an eerie/mysterious effect by limiting what you can see in the photo. The axe and the blood are within the centre third of the photo and have the light shining onto them which makes them the primary focus when you look at the photo. The list is slightly left of the centre third which makes you notice it after. You are not able to see what is written on the paper which creates a sense of mystery and makes you curious to find out what it is. 

Two:

The angle of this photo is slightly tilted which creates an uncomfortable effect which is fitting for the genre. Furthermore, the high angle highlights the powerlessness of the victim which led to the scene within the photo. The axe is in the top centre third and is the main focus of the photo. It catches the attention of the viewer, pulls them into the picture. The blood dripping down from the axe brings the viewers focus on to the rest of the photo and allows them to take it all in.

Three:

This photo is at a higher angle with the light shined more onto the paper and blood than the axe which makes whats written on the paper slightly clearer than in other photos. The blood is what catches the eye within this photo as the light is mainly shining on it. The red of the axe incorporates the connotations of murder and together with the blood contrasts against the white beneath it which represents innocence and therefore symbolises the death of the innocence of the victim.

Four:

The light in this photo is coming from a lower angle and shining upwards which creates a large shadow of the axe on the wall. This causes a sense of terror as shadows are associated with the unknown and are inhumane; a black void. Furthermore, this then reflects on to the scene and makes the act even more horrific by implying that the person who used the axe to kill is, like the shadow, void of emotion and humanity. The size and darkness of the shadow make it stand out from the rest of the photo and catch the viewer's eye. Their attention is then brought downwards towards the axe and the blood, taking in the whole scene. It is almost impossible to read the writing on the paper, creating a sense of mystery and making the audience curious as to its involvement in the gory scene. 

Mock-Ups

Creating the banner

Step One:

I downloaded a banner with a transparent background off of google images and opened it into Photoshop.

Step Two:

Using the Clone Stamp Tool, I got rid of the writing on the banner. I then added text on to the banner using the text tool and chose the colour red so that it would fit within the colour scheme of the blood. 

Step Three:

I then used the warp text tool as the banner was slightly curved and so realistically, the writing would be too. 

Mock Up One

Step One:




I created a new document with the dimensions of A4 and then imported the image into it.
Step Two:


I created a new layer and used the paint bucket tool to fill it in black.

Step Three:




On another new layer, I used the gradient tool create a fade look around the image by using creating a fade of transparent to black and selecting the radial option and dragging from the centre outwards. I moved the black layer under the image and fade layer first so that you could see the fade.

Step Four:

Using the text tool, I typed out the title of the movie and changed the size so that it was bigger. I then copied the layer style from the file I had created with the different font styles and pasted it on to the text layer. After, I added in the tagline and release date then pasted the layer style onto them as well.

Step Five:









I imported the banner that I had made earlier into the document and used the free transform tool to adjust the banner and moved the banner layer under the fade layer so that it looked as though it were in the photo.

Step Six:





Using the pen tool, I created an outline of the axe's shadow that was going to go over the banner and then filled it in with black. I then lowered the opacity of the shadow so that it looked more realistic and you could read the text on the banner.

After that, I put the fade layer above both the banner and the shadow layer.

Result:

Mock Up Two:

I duplicated the PSD file of the first mock-up and then edited the contents to create the second mock-up.

Step One:





Firstly, I added in the director's name at the top of the poster using the text tool and by pasting the layer style onto the text layer. I then rearranged the positioning of the title and tagline.

Step Two:





I imported the credit block that I had made earlier into the document and adjusted the size so that it fits. I then placed the credit block at the bottom of the poster and moved the release date slightly above it.

Result:

Mock-Up Three:

I made a copy of the PSD for mock-up two and edited it to make the third mock-up.

Step One:







Firstly, I copied the image layer in case I accidentally messed up. I then selected everything but the red of the axe and the blood on the copied layer. After that, I used the hue and saturation option to make the selected area of the image black and white.

Step Two:





I edited the layer style of all of the text so that it was slightly brighter because it was a bit difficult to read before and I also increased the size of the stroke.

Step Three:






I made a copy of the image layer and selected the red of the axe and the blood using the magic wand tool and increased the saturation so that the red stood out more. I then created a layer mask so that you could only see the selected area of the image which then allowed you to see the black and white layer beneath it.

Result:

Mock-Up Four

I used the PSD file for the third mock-up to create the fourth.

Step One:



I made the credit block and director's name invisible.

Step Two:




I moved the release date down to where the credit block was. Then I slightly lowered the tagline and title to see more of the blood on the table.

Result:

Mock-Up Five:

I used a copy of the PSD for mock-up one as a basis for this mock-up.

Step One




First, I altered the layer style of the text so that it had a glow around it to make it stand out more from the black around it. I then copied and pasted the layer style onto all of the text.

Step Two




I decided to increase the saturation of the image to give it a more intense look.

Result:

Evaluation of Processes

Completing the recce and risk assessment was extremely helpful when it came to actually photographing the axe shot because it allowed me to make the area safe so that I wasn't harmed while trying to take the photos.

I found that analysing other posters was very helpful in developing my understanding of the key elements within posters, the conventions of different genres, and how to effectively attract the target audience. 

Furthermore, developing the plot and creating the mood boards was useful in that it helped to generate different ideas for the poster because I had to think about how elements of the plot could be displayed within the poster to give the viewer an idea of what it was about. 

The setup for the shoot was very simple. I only had a camera and a small torch, no tripod or other equipment. I felt that the tripod was unnecessary and would have limited my shots because I wouldn't have been able to get them from such a high angle which I did by standing on a chair and having someone there to stabilize it so that I didn't fall. I think that having a simple setup made it quite easy for me to take the shots that I wanted and that by taking many I gave myself a wide option to pick from.

When it came to taking the photos, I had to think about the lighting and what would be most effective in portraying the genre. So, I came up with the idea of using a small torch to limit the amount of light in the shot as well as better control it. This allowed me to make it so that the focus point of the image was on the axe and blood because the area around them is too dark to see what's there.

As for framing the shot, I didn't want much of the surrounding area to be seen so that the location wasn' given away, creating a sense of mystery. So, I framed the photos so that you could only see the blood, the axe, the paper and a bit of the wall behind it.